Business Intelligence Glossary

Business Intelligence &Systems IntegrationGlossary

Essential terms and definitions for business intelligence, systems integration, ERP, CRM, and automation technologies used in the Middle East market.

15 Essential Terms Defined
1

Business Intelligence (BI)

Technologies, applications, and practices for collecting, integrating, analyzing, and presenting business data to help executives and managers make informed decisions.

2

Systems Integration

The process of linking together different computing systems and software applications physically or functionally to act as a coordinated whole.

3

ERP (Enterprise Resource Planning)

Business process management software that allows organizations to use integrated applications to manage their business and automate many back office functions.

4

CRM (Customer Relationship Management)

Technology for managing all company relationships and interactions with customers and potential customers, aimed at improving business relationships.

5

API (Application Programming Interface)

Set of protocols, routines, and tools for building software applications that specifies how software components should interact.

6

Data Pipeline

Set of data processing elements connected in series, where the output of one element is the input of the next one, used for moving and transforming data.

7

KPI (Key Performance Indicator)

Measurable value that demonstrates how effectively a company is achieving key business objectives, used to evaluate success at reaching targets.

8

ETL (Extract, Transform, Load)

Data integration process that combines data from multiple sources into a single, consistent data store that is loaded into a data warehouse.

9

Data Warehouse

Large store of data accumulated from a wide range of sources within a company, used to guide management decisions and business intelligence.

10

Business Process Automation

Use of technology to execute recurring tasks or processes in a business where manual effort can be replaced by automated workflows.

11

iPaaS (Integration Platform as a Service)

Cloud-based platform that connects various applications, systems, repositories, and IT environments for seamless data sharing.

12

Digital Transformation

Integration of digital technology into all areas of business, fundamentally changing how organizations operate and deliver value to customers.

13

POS (Point of Sale)

Place where a customer executes payment for goods or services, including the hardware and software systems that process transactions.

14

Financial Modeling

Mathematical representation of a company financial performance, used for decision making, planning, and valuation purposes.

15

Workflow Automation

Design, execution, and automation of processes based on workflow rules where human tasks, data, or files are routed between people or systems.

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